L'Erbolario - Cosmetics for Natural Beauty

Overview: This project was created for L'Erbolario, a luxury Italian cosmetics brand focused on natural beauty products derived from medicinal plants and herbs. The goal was to refresh the brand's online presence by designing a modern, user-friendly website that reflects their deep connection to nature while showcasing their product lines effectively.

Objective: The aim was to design a website that embodies L'Erbolario’s values—natural beauty, sustainability, and Italian heritage. The website needed to provide a seamless shopping experience for its customers, emphasizing visual storytelling to communicate the brand’s dedication to quality and nature.

Design Approach: The design uses an earthy, warm color palette that mirrors nature’s tones, representing the organic ingredients used in the products. The layout balances large, impactful imagery with clean, minimalist sections to ensure that the focus remains on the brand’s story and products. A consistent, elegant typography style was chosen to highlight L'Erbolario’s high-end positioning.