Kajabi Basketball Playbook Sales Page

Overview Transforming Basketball needed a focused Kajabi sales page for its Conceptual Offense Playbook, a digital resource for basketball coaches. I organized the page around education, trust, offer clarity, and a direct purchase journey.

Challenge The playbook had to feel tangible before purchase. The page needed to explain the problem it solves, show what is included, establish the author's coaching authority, answer value concerns, and support a time-sensitive offer without becoming difficult to scan.

My role I structured and designed the responsive sales page, organized the VSL and product explanation, shaped the benefit and proof sections, and aligned the pricing, guarantee, and repeated purchase actions with the buyer journey.

Solution The page moves from the coaching problem into VSL education, trust context, a detailed product breakdown, benefit framing, pricing, proof, author authority, guarantee, and a final offer recap.

Outcome The completed Kajabi page gives coaches a clear route to understand the product and make a purchase decision. No traffic, conversion, sale, revenue, team-performance, or athlete result is claimed.