Overview
Jen René needed a lively Kajabi website that could bring yoga education, retreats, events, free resources, and paid pathways into one recognizable digital home.
Challenge
The brand has several audience entry points. The website needed to preserve its energetic visual identity while helping visitors distinguish between learning about Jen, exploring current events, accessing free offers, reading resources, and joining a program.
My role
I designed and built the responsive Kajabi website, organizing the homepage hierarchy, founder positioning, retreat and event promotion, free-offer routes, program discovery, navigation, and calls to action across desktop, tablet, and mobile.
Solution
The experience uses clear navigation and distinct visual sections to move from the featured retreat into student proof, the Ashtanga Central offer, educational resources, and the founder story. Each route is connected to a focused next action without flattening the brand's colorful personality.
Outcome
The completed Kajabi website gives the wellness brand a cohesive public experience for its founder story, retreats, resources, events, and program pathways. No booking, subscriber, attendance, conversion, wellness, or revenue result is claimed.