Digital creative content strategy

The task was to develop a content strategy, proposing a range of content for different platforms (moodboards, videos, newsletter) for a new product launch for a fashion/lifestyle or beauty brand of our choice.

The launch the newest body cream for Ole Henriksen "Firmbody Cream"

Influencer & Brand Collab Campaign

For this task we had to choose an influencer that had less than 50K followers and a brand that would work well together. We had to create a short campaign strategy outline that explains the key elements of the campaign and create three pieces of content as examples of the campaign outcome.

The goal of this collaboration is product launch sales and website visitors through Instagram & Tiktok.

Content Strategy for the Influencer:

- Sneak peek post - with link to early access sign up page

- On her feed: Individual shots from the shoot

- Stories from slide 4 - with swipe up link to the website

- Add link to website on Tiktok Profile

- Share pre-filmed video explanation of her on the photoshoot set with each piece.

Content Strategy for the Brand:

- Coming soon post - with link to early access sign up page

- Email newsletter for existing customers and early access

- Stories from slide 4 - with swipe up link to the website

- Square images from slide 5 - with in-app swipe to see shop & products

- Behind the scenes videos for Tiktok and Reels

Social Media Concept

For this task we had to create a Condé Nast College Social Media Campaign Concept Board for a Beauty Weekend Online Event that the College would be running in June 2022. We had to consider what stage of the marketing funnel we were appealing to; Awareness, Consideration, or Conversion.

The mood board for the event: