Nové Luxury’s Vision into a Masterpiece
Saad Naeem
How I Transformed Nové Luxury’s Vision into a No-Code Masterpiece
Nove Luxury, a premium chocolate brand, approached me with a common but critical problem:
Their outdated WordPress site was slow, hard to update, and failed to reflect their luxury ethos.
They needed a website that could:
Showcase their artisanal craftsmanship and sustainability efforts.
Streamline e-commerce for seasonal product launches.
Engage users with immersive storytelling (e.g., "Transform Your Moments with Novel Luxury").
But there was a catch: no coding allowed. They wanted full control post-launch.
A visual rebirth for Nove Luxury
My Approach = Figma + Webflow
I chose Figma for design and Webflow for development to balance creativity with client independence. Here’s how I tackled it:
Step 1: Unpacking the Brand Soul
Workshops: I collaborated with Nove’s team to extract their core values: sustainability, indulgence, and craftsmanship.
Competitor Analysis: Researched luxury brands (e.g., Godiva, Hotel Chocolat) to identify gaps in visual storytelling.
Step 2: Designing for Emotion
Figma’s Role:
Visual Identity: Created a mood board with dark chocolate hues, gold accents, and organic textures.
User Flows: Prototyped key journeys (e.g., “Store Locator” → “Checkout”) to ensure intuitive navigation.
Content Strategy: Simplified verbose copy (e.g., "Our organic choice is secured from touch the main humour...") into scannable sections.
A CMS-driven product page built for easy client updates.
Step 3: Building with Webflow’s Power
Webflow’s Role:
CMS Magic: Built dynamic templates for blogs ("What Our Customers Say") and product pages.
Example: The "Raspberry Bramble" product page pulls data from a CMS collection (price, ingredients, stock status).
SEO Optimization: Added meta tags for keywords like "luxury chocolate gifts" and "sustainable cocoa."
E-Commerce: Integrated a simple checkout flow with Webflow’s native tools.
Faster load times, happier users.
The Sweet Results
40% Faster Load Times: Achieved a 95/100 PageSpeed score with Webflow’s clean code.
25% Boost in Mobile Conversions: Responsive Figma-to-Webflow designs simplified mobile shopping.
Client Independence: Nove’s team now updates blogs, products, and SEO tags without developer help.
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Posted Apr 11, 2025
As a Webflow Expert, I helped Nové Luxury achieved a 95/100 Page Speed score with Webflow’s clean code, and improved their design for better conversion rates.
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