I collaborated with the SMB Marketing lead and three brand managers to produce a lead magnet for CrossFit gym owners. The guide brought readers through the process of how to have a successful CrossFit Open that would attract new members to their gym. The goal of the e-book was to generate leads and cross-sell three fitness software products - SugarWOD, UpLaunch, and Zen Planner - while serving as a helpful, interactive guide that would provide real value to gym owners.

I brainstormed the elements we wanted to include in the guide with the team, designed some of the graphics in Canva, wrote some of the copy, and proofread the final version before it went live. Work was completed as part of my full-time role at Daxko in conjunction with my teammates.