This is a spec piece for a fictitious fashion brand. I wanted to show my skills as a social media copywriter and what I could do for you! I highly enjoyed this project and would love to collaborate with fashion brands to create more copy like this.

I wrote launch campaign copy for a woman-founded, sustainable fashion label dropping a limited-edition collection. This piece highlights my ability to craft narratives that honor female leadership, eco-friendly practices, and drive engagement through multiple platforms.

Brand Deep Dive: the client’s mission, values, and backstory.

Content Calendar: mapped out publish dates and copy deadlines.

Copy Drafting: Wrote scripts, captions, and thread copy.

Content Ideas: Provided strategic copy with strategic content ideas.

Celebrate the journey and vision.

Build excitement around the launch.

Drive pre-orders.

Instagram reel script (30 second video script)

Instagram carousel (5 slides)

X thread (4 threads)

Facebook posts (1 organic and 1 paid ad)

“[0–2s] Founder clips sketching designs. [3–10s] Voiceover: “Here at Leading Lady, we are celebrating a new era of style.” [11–20s] Quick cuts: artisans at work, final clothing on women. [21–30s] CTA overlay: ‘Pre-order your signature piece today—link in bio.’

Add a trending audio.

“Today we celebrate Maria Lopez, founder of @leadinglady. Her story is woven into every stitch.”

“At age 24, Maria left corporate fashion to build a label where women lead and nature thrives.”

“Each piece in our capsule uses 90% recycled silk and supports 12 female artisans in Oaxaca.”

“Pre-orders open now. Join us and share your #LeadingLady look when your piece arrives, and we’ll retweet our favorites!”

1

Shot of collection + Launch date

2

Client portrait + client origin story (2 sentence bio)

3

Artisan intro: “Meet Ana, our master weaver”

4

Sustainability stat: “90% recycled silk”

5

Product gallery + “Swipe up to pre-order” CTA

Caption: “Introducing the #LeadingLady collection—where every design is a tribute to female leadership and eco-friendly practices. Pre-orders open now. Link in bio to claim yours and support female artisans.”

“Meet the woman behind the magic. Maria Lopez founded @leadinglady to merge artisanal craft with eco-conscious design. Today, she launches a 7-piece collection made of 90% recycled silk and crafted by 12 talented female artisans in Oaxaca. Pre-orders are live. Don’t miss out! Tap to explore the collection and become part of her story. #LeadingLady”

Include an image (client + product).

Link button: “Shop Now” (landing page).

Headline: “New Limited-Edition Silk Capsule” Body: “Elevate your wardrobe with sustainable luxury that empowers. Pre-order our 7-piece capsule today and support female artisans in Mexico.” CTA: “Pre-Order Today”