Concept - Upper Crest | Community First E-commerce

UX Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

Figma

Concept

Hey, This is a work I had put together as a proof of concept as part of a project pitch to one of the leading fashion brands in Singapore. The idea was to showcase how the visual language can be updated from their existing language which was quite like any other e-commerce out there. Also at a product feature level , I pitched to them the concept of a community first vertical for the brand, where the customers can feel very unique and special by buying 1 of 1 pieces of clothing and apparels.

2021