Velofest | Event Branding

This event aims to gather cyclists with any type of bicycle and from all cycling clubs. The tagline of the event is 'A Celebration of All Things Cycling.'

From the brief about this event, we drew inspiration for the illustrations we created. Various types of bicycles serve as the main illustrations, accompanied by other cycling accessories.

We created the layout as clearly as possible to manage the complexity and numerous illustrative items. The final key visual was developed as the main event poster and subsequently applied to other derivative designs for media publicity and event branding.