3D Animated Token for Kids' Learning Platform
Tierrah Rivera
Note: This was my first time taking on a motion graphics-heavy project. While I enjoyed the process and the challenges I faced, this project reflects a niche exploration. If you happen to have a similar project and like what I did here. I would be open to discussing, but there are no guarantees.
About The Client
Our client is a learning platform where kids login, create their avatars, and earn tokens to dress up their avatars as they go through their learning paths. They wanted a 3D token animated that would rotate when kids completed their courses.
Brainstorming Process
Right of the bat, the client wanted the name of the token to be on one side with a light bulb on the other side. Based off of that, concepts where created in Illustrator of how the faces could possibly look.
First Concept draft
Second Concept draft
This was later narrowed down with the word "Lumen" (#3) and the light bulb image (#1) as the faces and 6-doted BluePrint (#5) as the boarder.
Animation & 3D Process
Everything was brought from Illustrator into After Effects for color and motion. They later added the wanted geometric line around the word "Lumen".
First draft of Color & 3D
First draft of motion
Based off of further feedback, the token got a major uplift. Such as the geometric lines, speed of rotation, thickness of coin, and glow.
Second draft of motion with feedbacks in mind
New Token Face
The client had wanted to upgrade the light bulb design to look more blueprint as well as. And add in the geometric lines for the overall styling to be more cohesive.
New Light bulb concept
New token face + geometric lines
Final
Final token
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Posted Jan 19, 2024
Designing, animating, and optimizing a looping 3D token for a kids' learning platform. Token was to be used to celebrate course completions.
