Real Estate Lead-to-Email Automation

Tech Stack: Facebook Leads • Make (Integromat) • Airtable CRM • ChatGPT • Claude AI • Gmail

This automation streamlines how a real estate agency captures and nurtures new Facebook leads. New leads are instantly processed, enriched, and followed up with a personalized email draft all without manual effort.

Facebook Lead Capture – Watches for new sign-ups on Facebook ads and fetches lead details in real time.

Conversions API – Sends event data back to Facebook for accurate tracking and optimization.

CRM Entry – Automatically creates a new record in Airtable CRM with the lead’s information.

Data Enrichment – Uses ChatGPT to convert postcode data into neighborhood details and context.

AI Email Drafting – Claude generates a natural, tailored email draft based on the lead’s preferences and property interests.

Email Preparation – Draft is saved in Gmail, ready for review or instant send.

Status Update – Airtable CRM updates the lead status to “Contacted.”

⚡ Instant Lead Response: No delays from capture to email draft.

💡 Hyper-Personalization: AI ensures the email reflects the lead’s location and interests.

📊 Better Ad Tracking: Facebook Conversions API improves campaign optimization.

✅ Seamless CRM Sync: All records are updated automatically.

This system significantly reduces response time and boosts engagement rates, helping the agency convert more Facebook leads into qualified property buyers.