Built and launched two Etsy

Built and launched two Etsy shops completely from scratch, Kristin Nelson Custom (print-on-demand custom apparel and gifts) and Revival Maven Co. (print-on-demand faith-based niche store). Handled everything independently: brand identity and logo design in Canva, full store setup, SEO-optimized product listings, keyword research using Erank and RankHero, product positioning, pricing strategy, and customer communication. Both shops taught me the full lifecycle of ecommerce, from niche selection and branding to driving traffic and converting buyers.