Prism.fm Data Insights

Timeline: Conceptualized Spring 2024, Shipped Fall 2024

Goals: Develop a data analytics tool for the live entertainment industry

Area of Focus: UI Design, Product Conceptualization, Market Research

Full View 👉 Prism Insights Prototype

The Prism Insights prototype offers a user-friendly interface for accessing critical artist performance data. Users can search for specific artists and view trends in key metrics over time.

Prism.fm, a leader in event management software, identified a critical gap in the industry: promoters often make high-stake financial decisions without access to comprehensive data and competitor research platforms don’t offer accurate data. With access to data from approximately 100,000+ shows, Prism saw an opportunity to create a game-changing tool for the industry.

Opt-in data sharing platform for Prism clients

Ensure data security and exclusivity

Provide valuable metrics such as show frequency, guarantees, bonuses, venue capacity, and sell-out rates

Balance innovation with ongoing core product development and technical debt management

Conceptualize the data analytics tool during leadership reflection

Create initial mockups and prototypes

Gather feedback from key customers

Refine the concept based on market research and customer input

Evaluate feasibility and prioritize against existing product roadmap

While still in the conceptual stage, initial customer feedback has been enthusiastic, indicating strong market potential for this innovative tool.

Conceptualized a data platform leveraging 100,000+ shows' worth of data

Received positive feedback from key industry clients

Identified potential to fill a significant gap in the market left by outdated solutions like Pollstar

Thanks for reading!

👉 Get in touch @ joshua@jshmllr.com