Walden Local Meat | High-Converting Meta Campaign
Kristen DeVico
Walden Local Meat needed a high-converting campaign to promote their free chicken offer—a bottom-of-funnel moment built to turn curious visitors into first-time buyers. I designed paid social ads that felt native to the platform, using comment-style prompts, POV messaging, and bold overlays to stop the scroll and build trust.
Hero Animation
Paid Social Videos
Paired with a skimmable email flow that clearly explained sign-up steps and shareable perks, the campaign drove real results: a 61% drop in cost per acquisition, a +469 swing in net subscribers, and 75 new and returning members in the biggest week.
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Posted Jun 17, 2025
Designed emails and edited paid social videos for Walden Local Meat's high-performing free chicken offer.
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Walden Local Meat
