Walden Local Meat | High-Converting Meta Campaign

Walden Local Meat needed a high-converting campaign to promote their free chicken offer—a bottom-of-funnel moment built to turn curious visitors into first-time buyers. I designed paid social ads that felt native to the platform, using comment-style prompts, POV messaging, and bold overlays to stop the scroll and build trust.

Paired with a skimmable email flow that clearly explained sign-up steps and shareable perks, the campaign drove real results: a 61% drop in cost per acquisition, a +469 swing in net subscribers, and 75 new and returning members in the biggest week.