Earnest | Student Loan Refi Campaign
Kristen DeVico
I designed paid Meta ads for Earnest focused on student loan refinancing. We leaned into familiar UI patterns—search bars, notifications, text—to make the concept approachable and native to the feed. These were built to connect with millennial borrowers and drive conversions through scroll-stopping motion.
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Posted Apr 29, 2025
Meta ads for student loan refinancing using familiar UI cues like search bars and notifications to feel native, personal, and scroll-stopping.
