Half Bird Chicken & Beer Digital & Brand Strategy

Half Bird Chicken & Beer is a fast casual concept that launched in mid-2022. The biggest goal for this client was to launch a successful brand and build a strong foundation for brand recognition and digital presence. The focus was placed in organic growth strategies, influencer campaigns, local celebrity endorsements, PR & media placements, events to boost brand loyalty, and paid media acquisition.

The successful launch led to the upcoming opening of another fast casual quick service restaurant in Henderson and built a franchisable and scalable product for the client.