PlanTour - by Freeman
Qasim Amin
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Posted Oct 23, 2023
Designed PlanTour, a responsive tool for virtual venue planning, sponsorship mapping, and immersive 360° event space exploration.
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Timeline
Sep 4, 2017 - Apr 20, 2018
Clients
Freeman
Project Overview
PlanTour was designed as a venue and sponsorship planning platform to allow event organizers, exhibitors, and marketers to virtually explore event spaces, configure sponsorship opportunities, and streamline signage planning—all from their desktop or mobile devices. As part of the larger Freeman Technology Suite, the tool aimed to:
Centralize venue information across 65+ U.S. hotels and convention centers.
Replace in-person scouting with a responsive digital experience.
Improve sponsorship revenue through visual planning and availability mapping.
UI Design Direction
Visual Language: Clean, modern UI inspired by architectural software.
Interaction Style: Hoverable overlays, interactive hotspots, drag to rotate.
Typography & Colors: Bold headings, legible sans-serif, high contrast UI for clarity in floorplans.
Navigation: Tab-based structure for “Overview,” “360 View,” “Sponsorships,” and “Contact.”
Device Experience Consideration
Device:- Experience Optimization
Desktop:- Full-screen map navigation and pricing dashboard
Tablet:- Touch-based interactions for swiping through zones and galleries
Mobile:- Compressed navigation and simplified layout filtering
Lessons Learned
High visual context (photos, drones, maps) drives greater user confidence.
Interactive sponsorship planning is a monetizable feature, not just a utility.
Early device testing helped fine-tune mobile-first decisions.