Racket Lab

Racket lab is a tennis shop that provides stringing services with a strong focus on the quality and consistency they provide for their clients.

Racket lab was founded in 2020 by a friend who loved playing tennis but found themselves frustrated by the lack of stringing shops that could provide them with the level of service they wanted. While many people take their rackets to be strung at big box stores, these places often do not have the time or resources to provide the same level of personalized service as Racket lab.

Racket lab has grown steadily over the years constantly pushing the quality of stringing, which is why they are currently one of the best in their field.

The challenge we faced was to create a piece of work that reflected the client's values and quality. To meet this challenge, we developed a brand identity with quality in the center of it.

I've tried a lot of different approaches to see what kind of tone and style works best with the client's vision. From more playful to more serious, and even more experimental. In this way, I can understand the client's brand, values, and goals.

What are some things you’ve learned from this project? Is there anything you’d do differently?