For Ailicia, the problem was clear from the start: the old website wasn’t doing the company any favors. The messaging was confusing, the visuals were inconsistent, and the overall experience didn’t match the quality or ambition of the product. For a company working in AI, the site felt dated and messy—more “early beta” than “serious platform.” That gap between perception and reality was exactly what needed fixing.

I led a full redesign, starting with a clean, cohesive brand identity that brought clarity, confidence, and structure to how Ailicia presents itself. Typography, color, layout, and visual hierarchy were all rebuilt from the ground up to create a clear narrative for their audience. The goal was simple: make it immediately obvious what Ailicia does, who it’s for, and why it matters—without visual noise or guesswork.

Once the identity was locked, I handled the full website implementation using Ycode. This allowed for a fast, flexible, and scalable build while keeping performance and maintainability in check. Every inconsistency from the old site was addressed, interactions were refined, and the overall UX was tightened to feel modern, intuitive, and polished. The result is a website that finally matches the product behind it: clear, confident, and built to grow—no duct tape, no design regrets.

https://www.getailicia.com/