Leed Services redesign

This redesign is part of my Hero Redo Series, which focuses on transforming hero sections for better engagement and conversions. For Leed Services, a content creation and marketing agency.

The goal was to create a more balanced, visually engaging hero section that helps B2B companies stand out through organic content marketing.

Leed Services specializes in helping B2B companies break through the noise by transitioning from outbound marketing to warm, organic content strategies.

They offer two main services: content strategy consulting/coaching and ghostwriting.

Their mission is to take clients from "cold" to "warm" through impactful, organic content.

The original hero section had multiple issues:

Distracting Background: The very bright orange background dominated the section, taking attention away from the content.

Unbalanced Typography: The left-aligned and unbalanced hero heading and subheading caused a typography rag, making it hard to read and visually unpleasant.

Inconsistent Spacing: There were inconsistencies in the spacing between elements, which hurt the overall layout.

No Visuals or Social Proof: The hero lacked any visual imagery to engage users and didn't include any social proof to build trust with new visitors.

Research & Discovery: Analyzed Leed Services’ target audience and competitors to identify opportunities for a clearer, more engaging hero section.

Wireframing: Created wireframes to address the layout imbalance and include new visual and trust-building elements like social proof.

UI Design: Focused on balancing the color palette, typography, and spacing while adding impactful imagery and testimonials.

Iteration & Feedback: Incorporated feedback and refined the design to better align with Leed Services' brand and objectives.

The new hero section design features:

Balanced Color Palette: Toned down the bright orange to a more harmonious background color, making the content stand out more without overwhelming users.

Improved Typography: Adjusted the typography to center align the text and eliminate the ragged edges, ensuring it is more readable and professional.

Consistent Spacing: Streamlined the spacing between elements to create a clean, well-structured layout.

Visual Imagery & Social Proof: Added relevant visuals that resonate with B2B clients and included testimonials or logos to build credibility immediately.

While speculative, the new design is expected to:

Enhance Readability and Balance: With improved typography and layout, users can easily digest the core message and navigate the site.

Increase Engagement: The addition of relevant visuals and social proof helps build trust and encourages users to explore further.

Improve User Experience: The toned-down color scheme and consistent spacing make for a more pleasant and professional user experience.

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