Designing a brand identity is

Designing a brand identity is always a special process, but it’s an absolute honor when it's for a friend you've known for 19 years. This past September, I developed the complete visual identity for Kristina Overton Hair & Makeup.

The goal was to create a mark that felt luxurious, welcoming, and instantly communicative of her artistry. I designed a custom "KO" monogram where the 'K' seamlessly transitions into flowing hair, paired with subtle makeup brush and lipstick motifs. Enclosed in a delicate circular frame with botanical leaf accents and a rose gold palette, the final design reflects the high-end, elegant experience she provides to her clients.