Client: Caribbean Emerald
Project Overview:Caribbean Emerald, a vibrant and eco-conscious beauty brand, is seeking a comprehensive design overhaul for their extensive product line. The project involves creating visually stunning and cohesive product labels for a diverse range of items, including hair care, skincare, and wellness products.
Design Concept:The design concept for Caribbean Emerald is inspired by the lush and exotic beauty of the Caribbean, with a focus on natural ingredients and the brand's commitment to sustainability. The goal is to convey a sense of luxury, freshness, and the rejuvenating properties of the products.
Product Categories:
- Hair Care:
- Nourishing Shampoo With Avocado Extract
- Strengthening Shampoo With Aloe Vera Extract
- Shampoo With Coconut Extract
- Nourishing Conditioner With Avocado Extract
- Conditioner With Coconut Extract
- Strengthening Conditioner With Aloe Vera Extract
- Hair Mask For Curly Hair
- Strengthening Hair Mask For Damaged Hair
- Nourishing Hair Mask With Avocado
- Skincare:
- Anti Aging Face Cream
- Triple Protection Face Cream
- Eye Cream
- Hand Cream
- Anti-Aging Serum
- Vitamin C Serum
- Elastin Serum
- Collagen Serum
- Face Scrub
- Foaming Face Wash
- Toner
- Lip Balm
- Ultra-Moisturizing Body Butter
- After Shower Soothing Moisturizing Cream
- Wellness:
- Detoxifying Body Scrub
- Bath Bombs
- Candles
- Essential Oils
Key Design Elements:
- Unified Visual Language: Consistent design language that ties all products together, establishing a recognizable and cohesive brand identity.
- Nature-Inspired Imagery: Incorporate vibrant and tropical imagery to highlight the natural ingredients used in the products.
- Sustainable Aesthetics: Emphasize the brand's commitment to eco-conscious practices through the use of eco-friendly design elements and color schemes.
Project Deliverables:
- Customized labels for each product, with attention to detail in typography, color, and imagery.
- Mockups of the product labels applied to packaging to ensure visual coherence across the entire product line.
- Style guide outlining design principles, color palettes, and typography choices for future brand consistency.
This design project aims to elevate Caribbean Emerald's brand presence, providing consumers with a visually appealing and trustworthy representation of their natural beauty and wellness products.