Well, the briefs were pretty brief, as a lot of the posts are urgent. In saying this, it was so much fun getting to express each of these dog's personalities through words. They can't type themselves, so they obviously need someone to do it for them. And I am so glad they trusted me.
The goal throughout this project was to emphasise the uniqueness of each individual personality, promote the 'harder to adopt' dogs in creative ways, and to modernise the content posted by this organisation to attract more, and younger, readers, and ultimately adopters. The ongoing project has engaged far and wide audiences and has happily resulted in lots of adoptions!