All Access Trading: Logo & Visual Identity Options

For All Access Trading, I had the opportunity to create logo and visual identity options for a dynamic client project. This branding journey became an unexpected exploration of color, and I found myself completely captivated by the power and versatility of blue in this context.

The project required me to strike a balance between professionalism and approachability — creating a visual identity that communicated trust and reliability while remaining modern and adaptable. Through careful consideration of shapes, typography, and color palette, the final designs were rooted in clarity and boldness.

Each logo option was designed with the intention to establish All Access Trading as a strong and consistent brand presence, ready to make an impact in its market. The process reaffirmed how the right color, particularly blue, can evoke both calm and confidence, two qualities essential to the brand’s identity.