Content writing
Shafia Sidique
**Project Goals:**
1. **Content Alignment:** Ensure content reflects brand voice, values, and messaging.
2. **Audience Engagement:** Create content that captivates and engages the target audience.
3. **SEO Optimization:** Incorporate SEO principles to enhance online visibility and organic reach.
**Scope of Work:**
1. **Content Audit:** Review existing content and strategize improvements aligned with brand goals.
2. **Content Strategy:** Develop a comprehensive content strategy outlining topics, formats, and distribution channels.
3. **Content Creation:** Write and edit content for various purposes - website pages, blogs, articles, social media posts, etc.
4. **SEO Integration:** Optimize content with relevant keywords, meta tags, and SEO best practices.
5. **Content Calendar:** Develop a content calendar for organized and consistent publishing.
6. **Visual Content Suggestions:** Recommend visuals (images, infographics, videos) to complement written content.
7. **Editing and Proofreading:** Ensure all content meets high-quality standards before publication.
8. **Performance Tracking:** Monitor content performance, analyze engagement metrics, and refine strategies accordingly.
**Timeline:** [Start Date] - [End Date]
**Key Deliverables:**
1. Content strategy document
2. Content calendar with scheduled topics and publishing dates
3. Well-written and optimized content pieces
4. SEO recommendations and keyword research
5. Performance reports showcasing content engagement metrics
**Client Expectations:**
1. Provide brand guidelines, target audience details, and any specific content preferences.
2. Collaborate on content direction, tone, and messaging.
3. Timely feedback on drafts and revisions.
**Budget:** To be discussed based on project scope and deliverables.
**Success Metrics:**
1. Increased Website Traffic
2. Improved Engagement Metrics (time on page, shares, comments)
3. Higher Search Engine Rankings
4. Enhanced Brand Recognition and Authority
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Posted Dec 22, 2023
Increased Website Traffic Improved Engagement Metrics (time on page, shares, comments) Higher Search Engine Rankings Enhanced Brand Recognition and Authority
