Pizzeria Alberico
Kuteesa Simon Peter
Pizzeria Alberico
Multiple Owners
Follow All Following All Unfollow All
Featured In
Best of Behance — 01/06/2024
Pizzeria Alberico
A cherished family-owned restaurant specializing in Neapolitan pizza on Pearl Street in Boulder.
More Like This
Save
Permalink
More Like This
Save
Permalink
Forza Alberico
Pizza has always been a familial tradition, and the team at Pizzeria Alberico are no strangers to this tradition—formerly Pizzeria Locale, a Boulder staple nestled on bustling Peal Street, the restaurant stands as a beloved cornerstone. A family-owned establishment named for Owner Bobby Stuckey’s father-in-law, Dick Alberico, the restaurant embodies a familial ambiance, welcoming patrons as cherished guests into the space and making them feel at home.
Their restaurant, formerly known as Pizzeria Locale, underwent a complete transformation and emerged with a renewed identity as Pizzeria Alberico. This evolution marked a significant chapter in their journey—a testament to their unwavering commitment to excellence and the celebration of Neapolitan culinary traditions.
They approached Mast to embark on this transformative journey together to redefine their restaurant’s essence. Recognizing the pivotal moment to reimagine their identity, our expertise became the catalyst for crafting a brand that beautifully marries Italy’s design legacy with contemporary elements, resulting in a truly unique identity.
Collaborators:Photography: Brandon Lopez
More Like This
Save
Permalink
Save
Save
Inspired by the rich visual history of Italy, Italian design, and the spirit of Naples, paired with the trademarks of modern rigor. With this perfect blend, we have built a truly unique identity for the team at Alberico. This all started with a fully custom wordmark based on the historical signage found in Naples and Italy at large. This wordmark beautifully ushers in a new chapter for the space and building a new history.
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
Save
Save
Through a mix of warm and cool colors, we bring the spirit of Naples to life within the brand. The warm colors come from the buildings found within the town, whereas the cool colors are inspired by the picturesque Naples Gulf and SSC Napoli.
These colors come to life within the brand in the collateral, building, and ephemera.
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
Anyone who has been to Naples will of course, have come into contact with the effigy of Diego Maradona. We brought in a subtle nod to the Napoli legend by featuring one of the many images of Diego found on the buildings in Naples.
More Like This
Save
Permalink
Save
Save
In traditional Italian football fashion, we created a crest for Alberico inspired by SSC Napoli, the team that enthralls and inspires the people of Naples. In the crest itself, we can see an illusion to the letter A, the globe, and a simplified Italian flag. A modern crest with multiple meanings that harkens to a rich history.
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
More Like This
Save
Permalink
Save
Save
More Like This
Save
Permalink
Save
Save
More Like This
Save
Permalink
To bring a subtle decorative element to the buildout of the brand, we looked to create patterns based on a mix of the rich history of mosaic work in Italy, paired with the checkered flags flown by the fans of Napoli.
Through this combination, we created a myriad of different formations for the patterns, allowing them to be utilized on menus, pizza platters, and to-go materials.
More Like This
Save
Permalink
Save
Save
More Like This
Save
Permalink
Save
Save
More Like This
Save
Permalink
Sign up or Sign in to view personalized recommendations, follow creatives, and more.
Sign InSign InorSuSiFacebook
Pizzeria Alberico
Multiple Owners
Appreciate
Follow All Following All Unfollow All
Join Behance
Sign up or Sign in to view personalized recommendations, follow creatives, and more.
Sign InSign InorSuSiFacebook
Pizzeria Alberico
2.4K
36.3K
172
Published: January 2nd 2024
+1
Multiple Owners
Follow All Following All Unfollow All
Multiple Owners
412412 appreciations for Innovation Endeavors2.5K2,512 views for Innovation Endeavors
Multiple Owners
953953 appreciations for Building Common Ground9.6K9,585 views for Building Common Ground
9090 appreciations for Tavernetta Vail538538 views for Tavernetta Vail
Multiple Owners
360360 appreciations for Source.dev1.7K1,717 views for Source.dev
Sign in to join the conversation
Add your feedback for Travis Ladue's project by signing in or signing up.
Sign InSign InorSuSiFacebook
Mar 14, 2026
wow, the design is unique and outstanding
Nov 27, 2025
So cool!
Jul 14, 2025
Pro
Design is both artist and effective
Jul 4, 2025
Bravo
Jun 6, 2025
Fantastic branding work! The identity system is so well thought out. ✨
May 12, 2025
Lovely work
Nov 28, 2024
so wonderful
Nov 4, 2024
Pro
Loved it
Sep 1, 2024
so wonderful
Aug 6, 2024
Just Wow✨
See More Comments
Owners
Follow Following Unfollow
Follow Following Unfollow
Follow Following Unfollow
Project Made For
Pizzeria Alberico
A cherished family-owned restaurant specializing in Neopolitan pizza on Pearl Street in Boulder.
2.4K
36.3K
172
Published: January 2nd 2024
Creative Fields
Graphic Design
Art Direction
Branding
© All Rights Reserved
Copyright Info
Like this project
Posted Jul 26, 2026
Complete rebrand and visual identity for family‑owned Pizzeria Alberico, including wordmark, crest, patterns and collateral.
Likes
0
Views
0
