MIIST - Creative Director

I led the comprehensive branding, creation, concept, marketing, and design for a line of vegan shoes.

I aimed to introduce stylish and cruelty-free footwear that resonated with conscious consumers. I successfully revolutionized the footwear industry with my vegan shoe line by developing a compelling brand identity, utilizing innovative materials, implementing effective marketing strategies, and focusing on fashion and ethics.

I created my fashion brand, developed collections, and implemented communication strategies. MIIST was Featured in Harper's Bazaar, Vanidades, Cosmopolitan,Para Ti, La Nacion, among others. I designed three capsule collections for the Buenos Aires Fashion Week from 2014 through 2016, joining forces with Nous Etudions. La Nacion, Infobae, Para ti, and Vanidades interviewed me. My brand was featured in the National Costume Museum of Argentina.