ALTIC - Brand Strategy

I led the branding efforts for a new kombucha beverage in this project. Drawing inspiration from the ancient fermentation process and the desires of modern health-conscious consumers.

I crafted a vibrant brand identity—the visual elements combined organic and contemporary design, reflecting the product's natural goodness and adventurous spirit.

Through captivating messaging and an energetic tone, I communicated the brand's refreshing qualities and role in promoting a balanced lifestyle through captivating messaging and a lively style. Overall, this project showcased my ability to create a compelling brand that resonated with consumers seeking a stimulating and holistic well-being experience.