Build On Scenes | Webflow Development

Webflow Development for Build On Scenes | Avalon



Scenes - The Ultimate Community Building Platform

Scenes - The Ultimate Community Building Platform

Everything you need to manage, moderate, and monetize your community in one powerful app — with your brand appearance, under your name. Create a social experie…



(Now Part of the Graphy-Unacademy Family)

Project Glimpse 📸

• Client: Build On Scenes | Avalon
• Mission: Craft a Webflow site optimized for peak SEO performance, harnessing CMS prowess and seamless integrations.

Hurdles Overcome 🚧

1. Mega Structure: Designed and developed an expansive site with 50+ distinctive pages.
2. Smart SEO: Implemented pseudo-programmatic SEO techniques for laser-focused targeting.
3. Rapid Deployment: Engineered quick-launch landing pages, ready to capture leads.
4. Fluid Design: Ensured a responsive, speed-optimized user experience across devices.
5. Content Richness: Curated blogs complete with detailed Table Of Content and schema markup for enhanced search presence.
6. SEO & Performance Excellence: Undertook the challenge of rigorous SEO optimization while ensuring peak site performance, adhering to best practices and consistently monitoring for quality.

Innovative Solutions ⚡

1. Mega Structure:
   • Client-First Approach: Deployed a client-first system, utilizing Webflow's CMS in conjunction with Zapier and Airtable to streamline the development of 50+ pages.
   • Component Efficiency: Leveraged Webflow's component features to ensure uniformity and efficiency across pages.
2. Smart SEO:
   • Dynamic Integration: Integrated Zapier, Airtable, and Webflow's CMS with custom scripts to dynamically generate pages. This was further enhanced using reference and multi-reference properties from Webflow CMS, fine-tuned with meticulous filtering and sorting.
3. Rapid Deployment:
   • Component Library: Established a reusable component library, expediting the design process.
   • Speedy Frameworks: Incorporated the client-first framework by Finsweet and relied on Webflow's CMS for swift development, with consistent branding acting as a cornerstone.
4. Fluid Design:
   • Optimized Media: Utilized tools like Optimage and TinyPNG to compress visuals, ensuring they're responsive without compromising quality.
   • Simplified Animations: Opted for basic animations to maintain rapid site speed, underscored by consistent quality assurance checks.
5. Content Richness:
   • Finsweet Attributes: Integrated Finsweet attributes and custom scripts to achieve schema markups tailored for SEO. Further, the marketing team was trained to adeptly utilize Webflow for blog creation.
6. SEO & Performance Excellence:
   • Semantic Mastery: Rigorously adhered to SEO guidelines, implementing correct semantic tags such as h1, h2, etc.
   • Optimized Execution: Prioritized image compression, deferred script execution, ensured seamless responsiveness, and eliminated performance degrading elements. Constant quality assurance kept the site at its peak performance.

Showcase Highlights 🌟

• Pseudo Programmatic SEO Mastery: Our pride shines in the Social Community and Article pages. These were intricately built harnessing the combined powers of Zapier, Airtable, Google Sheets, and Webflow, showcasing our expertise in pseudo-programmatic SEO.
• Content-Rich Pages: Our guides and blogs stand out, not just for their compelling content, but for their dynamic table of content and schema markup. This ensured an enhanced user navigation experience while boosting our SEO presence.
• Comparison Made Easy: The comparison pages were meticulously designed, embedding tables that aid users in making informed decisions.
• Animated Engagement: Our homepage invites users with subtle animations, ensuring the first impression is both engaging and memorable.
• Component Efficiency: The component system we established became an invaluable asset, allowing us to swiftly and consistently roll out pages across the website.

Feedback Loop 🎤

Impact Dial 📊

• Acquisition Achievement: Post our collaboration and the enhancements made to their digital presence, Build On Scenes | Avalon caught the eye of industry giants. They were recently acquired by Graphy, which is a part of the unicorn-valued Unacademy family.
• SEO Supremacy: Many of their web pages now dominate the search engine results, ranking first among competitors and for industry-specific keywords.
• Traffic Triumph: With an average monthly traffic hitting the 50k mark, their online footprint has expanded significantly.
• User Engagement: An impressive bounce rate of approximately 55% indicates a heightened user engagement and content relevance.

Elevate Your Brand with Elite Webflow Development 🚀

Specializing in Webflow development and programmatic SEO, I craft top-ranking, dynamic websites for industry leaders. Let's transform your online presence with unparalleled precision and performance.