Ajae Beauty Social Media Strategy, Design & Scheduling

Client: Ajae Beauty, a wellness-inspired beauty brand founded by Jai, a mother inspired by her post-partum journey.

Objective: Ajae Beauty sought to connect deeply with mothers and women on a journey of healing, self-care, and empowerment. The goal was to increase brand awareness, engage the audience authentically, and drive traffic to the website while building a supportive online community.

Solution: To elevate Ajae Beauty’s social media presence:

Developed a consistent and cohesive content calendar featuring daily posts, each tied to the brand’s mission of wellness and empowerment.

Introduced unique content series, including:

Mommy Minute: Short, heartfelt videos from the founder’s perspective on motherhood, post-partum recovery, and mental health.

Affirmation Tuesday: Weekly posts sharing uplifting affirmations to inspire and motivate followers.

Relaxation Saturday: Posts promoting self-care practices and relaxation tips for busy moms.

Client Review Highlights: Showcased authentic testimonials to build trust and credibility.

Created engaging Instagram Stories daily, featuring behind-the-scenes glimpses, polls, and product highlights to keep the audience connected.

Designed visually stunning graphics and captions that aligned with Ajae Beauty’s calming and empowering aesthetic.

Outcome: The tailored social media strategy led to remarkable results:

Ajae Beauty’s social media following increased by 35% within three months.

Website traffic from social media grew by 30%, contributing to a steady increase in sales.

Engagement rates improved significantly, with followers resonating deeply with the authentic storytelling and wellness-driven content.

Positive feedback from the audience emphasized the relatability and inspiration drawn from the brand’s posts.