Bad Cat Pickleball is a

Bad Cat Pickleball is a Shopify e-commerce website for a sports product brand. The work focused on creating a clear, energetic, and easy-to-shop online presence that supports product discovery, brand credibility, and direct online purchasing.

The website was built to support ecommerce sales while also connecting the brand to its Amazon Prime purchase path. This gave customers more flexibility in how they buy, while keeping the brand experience clear and consistent.

The project included Shopify website design, ecommerce structure, product presentation, visual hierarchy, mobile layout direction, and purchase-path support. The goal was to make the brand feel more professional, easier to navigate, and ready for both direct website shoppers and Amazon-connected buyers.