Event marketing for professional events
Asger Teglgaard
Marketing Strategist
Copywriter
Performance Marketing Specialist
Facebook Ads
Figma
LinkedIn Ads
LearnX
Lead Event Marketer for LearnX | Driving Registrations for 150+ Professional Events
As the Head of Marketing at LearnX, Europe’s leading public speaker and events company, I was responsible for the full marketing strategy and execution of over 150 professional events annually. My portfolio ranged from large-scale conferences with 1,000+ attendees to smaller, targeted workshops such as advanced Microsoft Excel training. I successfully drove registrations and attendance through a combination of email campaigns, paid social, and organic engagement across LinkedIn and Meta.
Key Responsibilities:
Strategic Planning & Execution:
Led the end-to-end marketing for events, overseeing the entire marketing funnel—from building awareness to driving ticket sales.
Email Marketing Management:
Utilized a database of 150,000 contacts to create segmented email campaigns, resulting in highly-targeted event promotions and increased ticket sales.
Social Media Campaigns:
Designed and implemented campaigns across LinkedIn and Meta, boosting event awareness, nurturing leads, and driving conversions.
Playbook Creation:
Developed comprehensive marketing playbooks tailored to different event types, ensuring consistent results and scalable practices across all conferences and workshops.
Key Results:
Consistently achieved sell-out attendance at flagship events, with up to 20% growth in ticket sales year over year.
Increased LinkedIn engagement by 45%, leading to higher conversions from social channels.
Improved email open rates and click-through rates, thanks to data-driven segmentation and tailored messaging.
Toolbox:
Tools: HubSpot, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, MailChimp, Figma, Brevo, Canva
Skills: Event Marketing Strategy, Lead Generation, Paid Social, Email Campaigns, Conversion Rate Optimization (CRO)
