As the Head of Marketing at LearnX, Europe’s leading public speaker and events company, I was responsible for the full marketing strategy and execution of over 150 professional events annually. My portfolio ranged from large-scale conferences with 1,000+ attendees to smaller, targeted workshops such as advanced Microsoft Excel training. I successfully drove registrations and attendance through a combination of email campaigns, paid social, and organic engagement across LinkedIn and Meta.

Led the end-to-end marketing for events, overseeing the entire marketing funnel—from building awareness to driving ticket sales.

Utilized a database of 150,000 contacts to create segmented email campaigns, resulting in highly-targeted event promotions and increased ticket sales.

Designed and implemented campaigns across LinkedIn and Meta, boosting event awareness, nurturing leads, and driving conversions.

Developed comprehensive marketing playbooks tailored to different event types, ensuring consistent results and scalable practices across all conferences and workshops.

Consistently achieved sell-out attendance at flagship events, with up to 20% growth in ticket sales year over year.

Increased LinkedIn engagement by 45%, leading to higher conversions from social channels.

Improved email open rates and click-through rates, thanks to data-driven segmentation and tailored messaging.

Tools: HubSpot, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, MailChimp, Figma, Brevo, Canva

Skills: Event Marketing Strategy, Lead Generation, Paid Social, Email Campaigns, Conversion Rate Optimization (CRO)