Book Launch Sales Page Design

In this project I was working on the re-design of the sales page for the german translation of "Atlas Shrugged" by Ayn Rand – one of the most sold books worldwide. The goal of this re-design was to increase book sales through the sales page.

While the initial page let buyers dive deep into the philosophy of Ayn Rand, it was too confusing and did not convert well. The re-designed sales page is more streamlined in order to drive conversions.