Reintroducing Dan Mall's 'Pricing Design'

Jonas Leupe

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Working with @DanMall on the second edition of Pricing Design was a dream project 💫
The goal? To make this essential guide on pricing strategies for designers more accessible than ever.
Dan wanted to reintroduce the book—originally published in 2016—as a free, online-first resource while also preparing it for multiple formats like print, Kindle, and audiobook.
The new Pricing Design website is live (pricingdesignbook.com), and the response has been incredible! It’s already helping designers worldwide take control of their financial futures.
Beyond excited I could help Dan empower the design community even more 💫 — Website built in Framer. Go check it out at 👉🏻 pricingdesignbook.com
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Posted Jan 8, 2025

Working with Dan Mall on the second edition of Pricing Design was a dream. The goal? Make this essential guide on pricing strategies even more accessible!

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Brand Designer

Print Designer

Web Designer

Adobe InDesign

Figma

Framer

Branding — Ludens
Branding — Ludens
Branding — Modal
Branding — Modal
Branding — Brigit Margot
Branding — Brigit Margot
Branding — Buiten De Box
Branding — Buiten De Box