PLENA is an AI-powered sales automation platform built for teams that need to organize prospecting, enrich lead data, and manage more personalized outreach. I designed and developed a B2B SaaS marketing website that turns complex product capabilities into a clear, conversion-focused experience.

Create a modern SaaS website that explains PLENA’s product value, supports demo requests, and helps sales and growth teams quickly understand the platform.

Planned the page structure around PLENA’s core product workflows and buyer questions

Designed a clear UI system for product messaging, feature comparisons, proof points, and calls to action

Created responsive layouts for desktop, tablet, and mobile

Built conversion-focused demo pathways across the site

Produced supporting visual and motion assets for product storytelling

Product messaging for lead targeting, data enrichment, and outreach workflows

Feature breakdowns with product visuals and animated demos

Comparison content to help buyers evaluate the platform

Testimonial and trust-building sections

Persistent demo calls to action and a conversion-focused pre-footer

Figma, Webflow, Adobe After Effects, Google Tag Manager, and Hotjar.

A focused SaaS website that makes PLENA’s sales automation workflows easier to understand and guides prospective buyers toward a demo.