Campaigns and Ads

1. Campaign Strategy: A well-defined strategy that outlines the goals, target audience, messaging, and overall approach for the social media campaign.

2. Content Calendar: A schedule of when and what type of content will be posted on social media platforms. This can include text, images, videos, and other media.

3. Ad Creative: Design and development of ad creatives, which can include images, videos, ad copy, and graphics that will be used in paid advertising campaigns.

4. Ad Campaign Setup: Configuration of advertising campaigns on platforms like Facebook Ads, Instagram Ads, Twitter Ads, Google Ads, etc.

5. Audience Research: Research on the client's target audience to identify demographics, interests, and behaviors for more effective targeting.

6. Ad Copywriting: Creation of compelling ad copy and messaging that aligns with the campaign's objectives and resonates with the target audience.

7. Ad Scheduling: Determining the best times to run ads to reach the target audience when they are most active.

8. Performance Reports: Regular reports detailing the performance of social media campaigns, including metrics such as reach, engagement, click-through rates, conversion rates, and return on investment (ROI).

9. A/B Testing Results: Information on the results of any A/B tests conducted to optimize ad and campaign performance.

10. Social Media Management: Ongoing management of social media profiles, including daily or weekly posting, community engagement, and response to comments or messages.

11. Budget Management: Management of the ad budget, including allocation, optimization, and recommendations for budget adjustments.

12. Audience Growth: Strategies for growing the client's social media following and increasing brand visibility.

13. Recommendations: Suggestions for improvements and adjustments based on campaign performance and industry trends.

14. Monthly or Quarterly Meetings: Regular meetings to discuss campaign progress, results, and future plans.

15. Creative Assets: Providing clients with access to or ownership of creative assets, such as images and videos created for the campaign.

16. Ad Account Access: Sharing access to advertising accounts on platforms like Facebook Business Manager or Google Ads so the client can monitor campaign progress.

17. Compliance and Reporting: Ensuring that campaigns comply with platform policies and providing any necessary documentation for transparency and legal requirements.