Sparkie’s Breakfast is a neighborhood staple, known for its cozy atmosphere, character-filled space, and comforting meals. While the experience feels inviting, the brand needed a refresh to match the energy and personality of the restaurant itself.

While Sparkie’s had a strong foundation in its atmosphere and food, its brand identity lacked the same vibrancy. The challenge was to modernize the look and feel while staying true to its nostalgic charm. The menu and visual identity, in particular, needed a refresh to create a more cohesive and engaging experience, one that felt as memorable as the restaurant itself.

Building on the Sparkie’s existing retro charm, I set my goals on crafting a completely new brand identity that stays true to its roots while giving it a fresh, modern edge. The goal was to seamlessly blend nostalgia with contemporary appeal, creating a brand that feels both timeless and revitalized. This new branding was then to be adapted across different touchpoints, starting with a redesigned menu as the first step.

Brand Creation: Adobe Illustrator, Figma

Layout Design: Adobe InDesign

Illustration: Adobe Illustrator, Procreate

Mockups: Adobe Photoshop