Brand Refresh for LHD Benefit Advisors
Bart Fish
I led the brand redesign of LHD Benefit Advisors, creating a new logo redesign, update typography, color palette and visual treatments.
LHD is the largest, independent benefits advisory firm in Indiana, representing more than 200 of the state's biggest employers and 250,000+ lives.
The LHD team expressed that their brand was inconsistent, dated and overall did not match the quality of work they were doing and the scale
Logo Symbol
LHD is an acronym for LoCascio Hadden and Dennis. the last names of the three original founders.
Before / After
The hidden "H" also represents deep integration.
Mock Billboard
Like this project
Posted Nov 16, 2024
I refreshed LHD's brand design, including a new logo, color palette, typography, graphic treatments, icons and ads.
