If you own a website, you know the importance of traffic. Without traffic, your website is just a bunch of code, images, and text floating in cyberspace. But if you've noticed a drop in traffic recently, it could be due to the Google update. Google updates are algorithm changes that aim to improve search results by penalizing low-quality websites and rewarding high-quality ones. The good news is that you can recover from a Google update hit and make your website profitable again. Here's how.