Tostao- Brand strategy
Paula Alvarez
With a 3rd person lends, start with a one sentence summary of this project! Who was involved with this project, and what did you create together? Explain this as if no one has heard of this project before.
The Spark ✨
Explain how this project came to fruition, and why the client selected the independent. What were some of the client’s goals and needs?
This client was looking for a fresh standpoint for his brand, since they started in the country as a small-sized business, but within the years they became a representative brand for all the people here in Colombia. We add value to the brand, trying to create messages more familiar to their customers, so they can relate somehow and this has been having a lot of impact since people from different ages are being more in touch with the brand and their products.
The Stats 💯
Timeline: How long did the project take?
•This project took 2-3 weeks
Budget: How much did it cost?
•$500
Deliverables: List some deliverables that the independent gave.
• We presented samples with some copies
•We deliver and explain the strategy for the rebranding in some products
Add a quote about this project from a client, independent, or any other relevant collaborators! 🚀
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Add a quote about this project from a client, independent, or any other relevant collaborators! 💪
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Posted Oct 6, 2022
Tostao is distinguished as a Coffee Colombian brand, during this project, we review some part of their communication strategies and suggest some new ideas
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