Dentove is a modern dental clinic and wellness brand with a mission to transform lives through compassionate, high-quality oral care. As they prepared to establish a strong presence both online and offline, the team needed a brand identity that reflected precision, trust, and emotional warmth—while standing out in a highly competitive industry.

I partnered with Dentove to lead the creation of a full branding system—including logo design, visual identity, and brand guidelines. The design centered around a unique infinity-shaped mark—symbolizing continuous care, holistic wellness, and lifelong confidence. The typography (Futura Bk BT) and color palette (Cool Cyan, Mint Serenity, Midnight Depth) were selected to evoke a balance of professionalism and approachability.

We crafted multiple logo variations for both light and dark backgrounds, and I outlined strict usage rules to ensure consistent visual standards across all applications.

To enhance brand recall, I designed a smooth and elegant logo animation tailored for Dentove’s digital touchpoints—clinic screens, social media intros, and marketing videos. The animated sequence mirrored the brand’s promise of calm, continuous care.

From brand discovery to final delivery, the Dentove team and I collaborated closely—testing concepts through real-world mockups and refining assets for clarity and scalability. The branding also extended into social media templates, signage previews, and print-ready formats.

The final identity is clean, consistent, and deeply aligned with Dentove’s promise: Where Smiles Come to Life. The animated logo, visual system, and brand assets now give Dentove a polished, trustworthy presence—making it instantly recognizable across patient journeys and digital platforms.