Braid Mill

(INFO)

Located in the heart of East Germantown, this renovated historic textile factory offers 35,000 square feet of versatile office space. Originally known as the Excelsior Textile Factory, 441 High Street in Germantown has an impressive physical infrastructure, but it's the rich history of fabrics, fibers, connectivity, and threads that served as the main inspiration while crafting the brand identity. Taking note of the fluidity of threads and spools, a logo that embodies the essence of a thread, while subtly incorporating the initials "B" and "M" for Braid Mill. This bold symbol, paired with a distinctive wordmark, forms the foundation of the brand identity and way-finding signage system, offering ample versatility in visual representation. (CREDITS)

Hatched Real Estate – CLIENT

Alex Chapnap – PHOTOGRAPHER