Client: WACA (Western Australian Cricket Association). Role: Art Director & Multidisciplinary Designer The Challenge: Creating a PDF as a high-performance interactive tool that comes in handy on the field during matches.

From Static PDF to High-Performance Digital Tool" Managing 70+ pages on a mobile screen requires more than just a layout; it requires an architecture. I engineered a Centralized Navigation Hub that allows users to jump across 12+ categories—from Match Fixtures to Team Profiles—with zero friction.

Interactive Index: High-level categorization for instant page discovery.

Contextual Shortcuts: One-tap buttons to return to the schedule or home page.

User-Centric Flow: Designed specifically for the high-pressure environment of the ANZPCC 2024.

Every project here reflects a part of my creative journey — glad you’re part of it.