grin. is an oral care brand, with a fresh twist on the oral care category. We help people feel better about their smile. Founded by a dentist, grin. utilizes all natural ingredients to keep your smiles looking minty fresh.
The Goal(s)
The company grin. wanted a fresh new look for their product. I wanted to connect the the playfulness of the name by using fun colors and creating fun iconography and eye-catching packaging.
How I Helped
Brand Design
Collateral Design (Packaging)
Creative Direction
Social Media
Final Result
Using a bold and legible font to attract both a younger and older audience. I also wanted to connect the the playfulness of the name by using fun colors and creating fun iconography and eye-catching packaging.