Objective: To maximize brand visibility and engagement during Ramadan using a novel YouTube homepage takeover, followed by a strategic retargeting campaign to convert interested viewers.

Secure exclusive access to the YouTube homepage for the initial Ramadan campaign

Create compelling video content specifically for the homepage takeover

Extend the takeover for an additional day based on initial performance

Implement a long-term Google Ads retargeting campaign to re-engage viewers

Optimize retargeting for cost-efficiency and conversion

Negotiate exclusive access to YouTube homepage for one day during Ramadan

Develop eye-catching, Ramadan-themed video content for the takeover

Set up tracking to capture user interactions with the takeover video

Launch the homepage takeover on the planned date

Monitor real-time performance metrics

Based on strong initial results, extend the takeover for a second day

Gather comprehensive data on user interactions with the takeover video

Analyze engagement metrics, including view rates, click-through rates, and time spent

Identify segments of users who showed the highest engagement

Create custom audiences in Google Ads based on user interactions

Develop a retargeting strategy for the 650,000 leads tagged by the takeover video

Create tailored ad creatives for the retargeting campaign

Set up Google Ads campaigns with custom audiences

Implement conversion tracking for accurate performance measurement

Launch retargeting campaigns on Google Ads network

Continuously monitor campaign performance, focusing on CPC and conversion rates

Regularly optimize ad creatives, targeting, and bidding strategies

Implement A/B testing to identify most effective messaging and visuals

Scale successful ad sets and pause underperforming ones

Compile comprehensive performance data from both the takeover and retargeting phases

Analyze key metrics, including:

Prepare a detailed report highlighting the campaign's success and insights gained

Develop recommendations for future campaigns based on learnings

Reached 1.7 million YouTube users through the innovative YouTube homepage takeover (out of a suggested 300k for the first day and 800k on the second day)

Captured 650,000 highly engaged leads from the initial takeover

Achieved a remarkably low CPC of 0.06 (6%) for retargeted users

Maintained high engagement rates for over 2 months post-takeover

Demonstrated the effectiveness of combining high-impact, short-term placements with long-term, cost-efficient retargeting

Innovative media buying and negotiation

Strategic campaign planning across platforms

Data-driven audience segmentation

Long-term engagement strategies

Cost-efficient retargeting techniques

Cross-platform campaign integration

By leveraging a novel ad placement and implementing a strategic, long-term retargeting plan, we achieved exceptional visibility during a critical period (Ramadan) and maintained high engagement at a fraction of the cost for months afterward, demonstrating the power of combining high-impact initiatives with smart, data-driven follow-up strategies.