Objective: To reactivate lapsed high-tier parent users for the Back-to-School (BTS) season using a combination of Facebook Lead Ads, WhatsApp messaging, and email marketing, offering escalating discounts to encourage multiple orders.
Strategy Overview:
Target lapsed high-tier parent users with Facebook Lead Ads
Implement a WhatsApp follow-up system for lead nurturing
Integrate leads into our CRM for segmented, multi-wave email and WhatsApp campaigns
Offer escalating discounts (15, 25, 35 AED) spread across three sequential orders
Continuously update user segments based on order behavior
Implementation Plan:
Phase 1: Campaign Setup (Week 1-2)
Define target audience: High-tier parent users inactive for [X] months
Set up Facebook Lead Ad campaign:
Create compelling ad creative highlighting BTS offers
Design lead form to capture essential information
Integrate Facebook Lead Ads with WhatsApp Business API
Set up WhatsApp Business account for automated responses
Develop CRM integration to automatically import and segment leads
Phase 2: Initial Outreach (Week 3)
Launch Facebook Lead Ad campaign
Implement immediate WhatsApp follow-up for new leads:
Send welcome message with initial 15 AED discount offer
Provide easy link to place first order
Import leads into CRM and tag as "BTS Campaign - Wave 1"
Analytics tools (e.g., Google Analytics, Facebook Pixel)
This campaign demonstrates advanced skills in:
Multi-channel marketing integration
CRM segmentation and management
Automated lead nurturing
Performance analysis and optimization
Strategic discount structuring
Personalized messaging at scale
By implementing this sophisticated, multi-touch campaign, we effectively reactivated lapsed users, driving significant revenue for the Back-to-School season while providing valuable insights for future retention strategies.
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Posted Oct 6, 2024
Leveraging Facebook Lead Ads, WhatsApp, and email marketing, we orchestrated a multi-wave, personalized reactivation campaign for lapsed high-tier parents, offe