Celebox Packaging Design
Vy Vu
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Blender
Celebox is a distinguished gifting brand renowned for its curated selection of gift boxes tailored for holidays. With a meticulous eye for detail and a commitment to excellence, Celebox offers a hassle-free solution to the often stressful task of selecting the perfect gift. Each thoughtfully curated box embodies the spirit of the occasion, ensuring that every recipient feels truly cherished and appreciated. Let Celebox alleviate the burden of gift-giving, allowing you to focus on what truly matters – celebrating the joy of the season.
Objective:
Conduct comprehensive research on Vietnamese traditions.
Integrate the acquired research insights seamlessly into the design process.
Adopt a human-centric approach to ensure designs resonate with the target audience.
Align the design implementation with the overarching vision and mission of the brand.
The Goal:
The goal is to establish a visually captivating brand evoking a sense of luxury. Through cohesive design elements meticulously curated to exude opulence, we aim to create a standout presence that resonates with our discerning clientele. From sleek packaging to elegant product designs, every aspect will reflect sophistication and exclusivity. Our focus is on delivering a cohesive and striking visual identity that leaves a lasting impression on our audience.
Software Used:
Adobe Illustrator
Adobe Photoshop
Blender
Target audience:
The target demographic for our brand comprises Vietnamese individuals typically aged between 25 and 50 years old. These individuals are actively seeking meaningful gifts for their families, friends, and acquaintances, reflecting their commitment to fostering meaningful connections. With discerning tastes, they prioritize selecting gifts that resonate with both the recipient and their own values. Beyond the material aspects, this demographic holds a keen appreciation for luxurious and aesthetically pleasing designs, seeking items that evoke a sense of elegance and sophistication.
Graphic Toolbox
Outer Box Packaging Design
The green box showcases scenes of joyous gatherings, complete with lion dances and floral decorations, symbolizing community spirit and celebration.
The red box portrays families coming together to prepare traditional cakes (Bánh Chưng), a cherished ritual observed on New Year's Eve.
Wine Bottle Packaging Design
Red wine pairs with special occasions, is adorned with illustrations showcasing the scenic beauty of Da Lat, renowned for its wine production. Scenes depicting Da Lat's mountains and waterfalls further enhance the gift's appeal and evoke a sense of tranquillity and indulgence.
Tea Box Packaging Design
Tea has become a tradition drink in Vietnam and not only use for special occasion but on a daily basis. Two most popular tea in Vietnam are Jasmine and Green Tea. The illustrations depicts farmer picking up tea leaves for the next process on the hill.
Dried-fruit Packaging Design
Dried fruits, a customary offering in Vietnamese households during New Year festivities, are represented by illustrations of coconut and ginger, evoking nostalgia and warmth.
