Cake Boy 🍰

I got the opportunity to work with Jonny from Netflix 'Is It Cake' on his new branding!The new brand identity visually represents Jonny's comedic take on hyper-realistic cakes & his online silly-goose comedy sketches 🍰We were inspired by Betty Crocker’s recipe books from the 80s/90s taking it’s retro look, collaged imagery & funky, retro type as the base of the inspiration - all with a modern & fun twist.