One-Page Brand Snapshot: Sundrift Herb Co. (Fictitious Client)
Nicole Milnes
Sundrift Herb Co. – Brand Snapshot
🌿 Mission
To help mindful professionals reconnect with calm through ethically sourced, adaptogenic loose-leaf teas designed for daily ritual and natural focus.
🎯 Target Audience
Ages 30–50
High-achieving women in wellness, entrepreneurship, or holistic health
Based in North America
Craves calm, clarity, and simplified wellness
💬 Tone of Voice
Warm. Clean. Nature-infused. Accessible without being clinical. Calm but grounded.
🌼 Signature Blends
Daybreak Drift – Yerba mate, lemongrass, lion’s mane
Evening Ground – Chamomile, passionflower, reishi
Creative Current – Hibiscus, holy basil, ashwagandha
🪞 Key Brand Differentiators
Mood-based tea formulas for clarity, energy, or calm
100% compostable packaging
Transparent sourcing from small regenerative farms
Emphasis on rituals, not routines
🎨 Visual Identity
Neutral tones with soft botanicals. Minimalist, hand-drawn accents. Textured natural backdrops. Earth-meets-editorial.
✅ Internal strategy distilled into this single-page summary for team, press, and partner alignment.
Original Internal Brief
Internal Brand Brief: Sundrift Herb Co.
Prepared by: Founder (A. Maren)
Date: March 2025
Audience: Internal Marketing + Messaging Team
Brand Background
Sundrift Herb Co. is a new wellness brand centered around reconnecting with natural rhythms, plant wisdom, and clarity through simple tea rituals. The founder, A. Maren, developed the blends based on a decade of herbal study and personal experience with burnout recovery.
Purpose
This internal document is meant to help the marketing team understand the brand’s origin, essence, and market focus in preparation for the first launch campaign and press outreach.
Voice & Vibe
We are not clinical. We are not woo-woo either.
We want the language to feel intentional and clear, but also inviting.Think of a cozy tea ritual — not a guru.
Use everyday metaphors. “Brew your balance” is more us than “align your chakras.”
Primary Demographic
• Women 30–50, spiritual but grounded
• Located in urban or semi-urban areas (NYC, Austin, Portland, Vancouver)
• High interest in healing, but distrust of mainstream wellness
• Many have tried meditation or breathwork but lack a daily ritual
• They love good branding — they are drawn to thoughtful packaging, muted tones, and artisan vibes
Product Notes
There are currently three signature blends (others in development):
Daybreak Drift
Boosts natural energy and focus
Contains yerba mate, lemongrass, lion’s mane
Light, grassy, energizing — replaces coffee ritual
Evening Ground
For calm evenings and deeper sleep
Chamomile, passionflower, reishi
Gently earthy and floral
Creative Current
For getting out of a mental rut
Hibiscus, holy basil, ashwagandha
Tangy-sweet profile, energizing without caffeine
Visual Style & Packaging
Compostable refill pouches with screen-printed botanical art
Pale sage green, soft brown, cream white
Website uses natural paper textures and serif fonts
Overall feel: editorial calm meets botanical ritual
Competitive Positioning
We are not trying to be “hip” like Kin Euphorics or edgy like Dirty Lemon
We’re also not crunchy-granola
If we had to pick our vibe: Quiet, confident, modern herbalism
Final Notes
This doc is not customer-facing. Please use it as reference to build:
Messaging guidelines
Partner decks
Press-ready brand summary
Email and landing copy
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Posted Jul 23, 2025
Condensed a 3-page brand strategy doc into a clear, investor-ready 1-pager. Created messaging, structure, and visual layout for easy reading.
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Timeline
Jul 22, 2025 - Jul 23, 2025
