Popoyo is a remote surf town on the Nicaraguan Pacific coast — wild, beautiful, and almost entirely off the grid. María Costa is one of the few licensed architects working in that territory, designing and building projects that are deeply rooted in the local landscape and lifestyle.

Her work was known only by word of mouth. In a town with almost no local competition, the real opportunity was reaching the people who couldn't find her — foreign investors, surfers, and travelers dreaming of building a boutique hotel, a B&B, or a home in one of Central America's last untouched coastlines.

She had no website. We changed that.

When we sat down for the first time, two things became immediately clear. First, María had an exceptional portfolio of photography — high quality, atmospheric images that captured the texture and soul of her projects. Second, she had a strong, unmistakable aesthetic: raw materials, organic shapes, architecture that belongs to its context rather than imposing on it.

The challenge wasn't creating something from scratch. It was building a container worthy of what she already had — and making sure the right people could find it.

The creative process was unusually fluid. María gave me significant creative freedom and we aligned on the aesthetic direction quickly — warm, organic, visually led, with a pace that lets the photography breathe.

A key design decision was building a dedicated Investments & Developments page — a section specifically aimed at foreign investors considering building in the region. This page explains what it means to build in Popoyo: the process, the context, the opportunity. It functions as a soft sales tool for a very specific audience, and it's the highest-converting page on the site.

229 impressions across 20 countries in 28 days

20 countries reached — USA, Canada, UK, Germany, France, Sweden, Australia and more — exactly the foreign investor audience the site was built for

Kooks Café project: 172 impressions — already ranking by project name in Google

"Costa architecture" appearing as a direct search query — the brand is being searched

"Nicaragua architecture" and "Popoyo Nicaragua" indexing organically from day one

Investments & Developments page: 50% CTR — the highest converting page on the site, validating the investor-focused architecture

Impressions growing week over week: from ~5/day in late April to ~15/day in late May